Discover the Power of South Africa’s Creative Agencies
Transform Your Brand with South Africa’s Creative Agencies Creative agencies serve as pivotal partners for businesses looking to make a significant impact in the market. South Africa’s creative agencies stand out as pioneers in innovation, blending local insights with global trends to craft compelling brand narratives. What Defines a Creative Agency? At its core, a […]
Creative Agencies are Redefining South Africa’s Marketing Landscape
Redefining South Africa’s Marketing Landscape: The Evolution of Creative Agencies Creative agencies stand out as the artisans of brand storytelling and innovation, these agencies are sculpting the future of advertising with their ingenuity and vision. South Africa boasts a plethora of creative agencies, each with its own unique approach and portfolio of groundbreaking work. From […]
Unlocking Growth: Full-Service Digital Marketing And Advertising In South Africa
Full-Service Digital Agencies and the Digital Landscape in South Africa In recent years, South Africa has witnessed a dynamic evolution in its digital landscape, prompting businesses to seek the expertise of a full-service digital marketing and advertising agency. As technology continues to shape consumer behaviour, these agencies play a crucial role in navigating the […]
How To Leverage Digital In 2021
Wetpaint Strategic Marketing Insights: 7 Ways to leverage the digital opportunity in 2021 1. The rise and rise of online usage in South Africa Worldwide lockdowns saw many people connected to the internet for the first time in 2020, and according to a study conducted by Hootsuite, 24-37% of users plan to continue with […]
The Social Media Landscape
On the 1st of March 2020 South Africa saw the first case of COVID-19, and with that came a plethora of changes in how we live our lives and of course, the advertising and media industry. The “new normal” had businesses encounter an undeniable shift that served to better or worsen situations for companies, depending […]
Playing The Long Game
3 Points On Strategic Branding In Tough Times Times of crisis force us to prioritise the urgent over the important like nothing else. But, while brands scrabble to put together contingencies for the unprecedented crisis the coronavirus pandemic has put us in, it’s important to be careful not to give in to knee-jerk urges. Short-term […]
Your Business Can Survive The Crises
Building & Sustaining your brand in the time of coronavirus – and beyond We’ve been saying it for years, but it bears repeating: the world moves fast. The first confirmed case of novel coronavirus was recorded in December 2019 on the other side of the world. Now, just four months later, the virus has swept […]
What Is Brand Storytelling And Why Does It Matter?
You’ve probably heard about using storytelling in marketing and, if so, you’ve probably also heard about how powerful a tool of brand building it is. You’ve probably also asked yourself, “What the heck does that even mean?” While it might sound like an ill-defined industry term, used to baffle clients into upping their marketing spend, […]
Google Chrome’s Ad Blocker Is Nothing For Advertisers To Fear
High quality content will win and those who lose will probably deserve to lose So, about a month ago, Google launched a built-in ad-blocker for its browser, Chrome. Google Chrome, much like the Google search engine in its own industry, is the most dominant browser today, with a usage share that trumps Firefox, Internet Explorer […]
4 Lessons You Can Learn From Facebook’s Recent Controversies
It’s been a scandalous couple of years for Facebook, as the social media titan has found itself bouncing from one controversy to the next. Between abuses by the Russians and Cambridge Analytica, Facebook is being blamed for everything from Brexit and the election of Trump, to the proliferation of Fake News and the ongoing atmosphere of political turmoil and division in the […]