4 Ways Marketing Is Like Going To War
From Strategy To Integration, It’s A War Out There When you’re working on the strategy for a campaign that is intended to achieve industry (or even world) domination for your client, by reaching the appropriate targets, it can feel like you’re preparing for war rather than marketing activities. As it turns out, the two contrasting fields of promotion and warfare have a […]
Wetpaint’s Love Advice For Brands
6 Ways To Find Love For Your Brand This Year It’s Valentine’s Day again, and love is in the air!Or maybe it’s just the heat and we’re an overly romantic bunch, but either way we thought it’d be nice to mark the occasion with a bit of love-themed branding advice. After all, whether it’s with […]
2017 – Wetpaint’s Online Marketing Predictions
So, we’re on another horizon, and a new year stretches out before us, ripe with potential. Here at Wetpaint, we’ve found that half of the fun in contemplating the arrival of a new year is in trying to figure out how to tap into the opportunities it promises to deliver. Of course, in order to […]
The 4 “hows” Of Blogging For Your Business
Online marketing wisdom has long held that any business that is serious about its internet presence has to have itself a business blog. Whether it is on your own site, or links to your site from a third-party domain, having a blog has become something of a must for the successful business owner. And that’s […]
4 Reasons You Should Like This Article
Oi! You! Pay attention! Pay attention, and give us a ‘like’. Did it work? Are you paying attention? Yes? Did you hit ‘like’ or ‘share’? Have you engaged this content in any other way? Reading it does not count as engagement, by the way. No one cares if you read this. What we want is trackable […]
White, Black And Grey Hats. The Good, The Bad And The Ugly Of Seo Cowboys
It’s not uncommon in the industry to hear “SEO cowboy” bandied about as a term of derision for irresponsible Search Engine Optimizers. The descriptor is meant to imply a professional habit of recklessness but the thing is, we’ve watched The Good, The Bad And The Ugly about a thousand times, and let’s be honest – […]
How To &!$$ Off An Online Shopper!
I hope that nobody minds if I hijack this platform for my disgruntled musings over some recent annoying experiences with online retail in South Africa. More than that, though, I hope that at least a couple of business owners stumble upon this diatribe, and take a moment to consider whether or not their website is […]
Simple Marketing Lessons Learned From Trump’s Presidential Aspirations
Last week, billionaire businessman, and presumptive Republican nominee, Donald Trump officially became his party’s choice in the American presidential race. From the moment of his announced entry into the elections last year, Trump’s underdog success has baffled the predictions of political pundits, but marketers and advertisers should have seen this coming from a mile away. […]